Does Your B2B Company Pass the Key Message Test?

What's Your Key Message?

What’s Your Key Message?

Dear B2B CEO,

I have a challenge for you. Take out a blank piece of paper and a pen. Are you ready? Now write your company’s key message. I’ll wait.

Got it written down? Now that you have written your company’s key message, pull up your company’s website. Does the key message that you wrote match your company’s website? Look at your company’s other marketing materials, such as business cards, giveaways, blog posts, videos, etc. Do they all communicate an underlying central idea? If not, your company likely doesn’t have a strong central message that is consistent across all communication channels. Without a single key message, it is difficult to create a solid brand image among your target markets.

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Do Your B2B Customers Really Know What You Do For Them?

B2B Customers May Not Noticed When You Go Above and Beyond

B2B Customers May Not Noticed When You Go Above and Beyond

Do your B2B customers know what you do for them? Sure, they may know that they are getting the service they expect and pay for, but do they know about the instances when they receive something unexpected? Do they know when your company goes above and beyond what is required? If you are not telling them, they likely don’t know.

An unnoticed deed is the same as a deed that doesn’t exist in the mind of your customer.

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