“Having knowledge but lacking the power to express it clearly is no better than never having any ideas at all.” – Pericles
Let’s face it, not all B2B CEOs are expert writers. In fact, you may not even like writing, and that is okay. But, as the leader of your company (and a leader in your industry), you still need to be able to communicate and share your ideas effectively.
So it is okay, good even, to admit that you may need a little help in the area of writing because it means you are one step closer to being able to share your ideas with your employees, clients, prospects, and even the media.
The good news is you don’t have to let your lack of writing skills, dislike of writing, or lack of time keep you from sharing your thoughts and ideas. The great news is you don’t have to invest time and money in improving your own writing skills to get your messages across. Instead, you can leverage the writing talents of a ghostwriter.
What is a ghostwriter?
A ghostwriter works behind the scenes to help produce content that is published under someone else’s byline. Ghostwriters are involved at varying degrees from developing original content from scratch to lightly editing content that has already been written. The goal of a ghostwriter is to help an individual communicate his or her thoughts clearly and effectively while allowing the individual to maintain full credit of the content. A good ghostwriter will capture your unique voice, even incorporating your exact phrases in the content. B2B executives often use ghostwriters to help write blog posts, op-ed pieces, books, social media content, presentations, and bylined articles for media outlets.
How Does Ghostwriting Work for B2B Executives?
Writing great content takes time—time that busy B2B executives usually don’t have. A ghostwriter can help speed up the writing process by doing most of the research and writing for you. Ghostwriting involves three steps:
The ghostwriter will interview you to obtain the necessary information they need to develop content. If the ghostwriter is working on a short piece, such as a blog post or bylined article, the interview might be as short as 15 minutes.
Research & Writing:
Next, the ghostwriter will conduct additional outside research and write a draft of the content.
The ghostwriter will submit a draft to you to review and edit before the content is published to ensure that it accurately reflects what you want to communicate.
That’s it! So next time you are staring at a blank screen, wondering what to write, consider engaging with a ghostwriter. Remember, “Having knowledge but lacking the power to express it clearly is no better than never having any ideas at all,” according to Pericles.