A main point of marketing is to get people to remember a key message. After all, people can’t act on what they don’t remember, but that it is not always easy to get people to remember your message when they are bombarded by thousands of messages a day.
I recently attended a seminar on memory improvement by Joe Turner of Turner Magic. As I listened to the presentation, I couldn’t help but think how the techniques that can be used to improve memory are also useful for helping companies make their key message more memorable. Below are a few ideas of how you can apply principles from memory improvement techniques to make your company’s message more memorable. Continue reading