Dear B2B CEO: Your Opinion Doesn’t Matter Anymore

Dear B2B CEO: Your Opinion Doesn’t Matter Anymore

Dear B2B CEO: Your Opinion Doesn’t Matter Anymore

Dear B2B CEO,

I hate to be the one to tell you this, but your opinion doesn’t matter anymore—at least not to the media. Members of the media are not looking for content based on your opinion, no matter how well thought out your opinion or advice might be. Instead, editors and producers want research-based content. Hard facts. Numbers. Graphs. In fact, they love research-based content. They can’t get enough of it!

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