Why Your B2B Company Needs a Partner

Business Partner

Who should your company partner with?

How good is your company at building partnerships with other organizations? If your company tends to fly solo, you may find your organization left out of the media spotlight. Media outlets are often hesitant to cover one-source stories, but they are looking for trend stories and industry stories that include multiple sources. One way to attract the attention of the media is to partner with other organizations to tell a bigger story.

Below are six types of organizations you can partner with to encourage national media coverage of your B2B company. Continue reading

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