A company that does not invest in marketing is like a farmer who expects to harvest a crop without planting a seed.
Today’s business-to-business (B2B) buyers complete much of the buying process before they have any interaction with sales reps. This means marketing plays a more significant role in reaching your customers before they make critical buying decisions. One of the most powerful ways to reach your customers while they are in the critical decision-making stage is through public relations. When your company enters and resides in the national spotlight through PR, you are able to increase your company’s interaction with customers during the critical decision-making stages of the buying process. Stay tuned to PR at the Top, written by media relations expert and founder of SowGrow PR, Stephanie Richards, M.A., for insight into how you can use public relations to help your B2B company grow its top line revenue. Follow Stephanie on Google+ and Twitter.