Why Your B2B Company Needs a Partner

Business Partner

Who should your company partner with?

How good is your company at building partnerships with other organizations? If your company tends to fly solo, you may find your organization left out of the media spotlight. Media outlets are often hesitant to cover one-source stories, but they are looking for trend stories and industry stories that include multiple sources. One way to attract the attention of the media is to partner with other organizations to tell a bigger story.

Below are six types of organizations you can partner with to encourage national media coverage of your B2B company. Continue reading

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Dear B2B CEO: Your Opinion Doesn’t Matter Anymore

Dear B2B CEO: Your Opinion Doesn’t Matter Anymore

Dear B2B CEO: Your Opinion Doesn’t Matter Anymore

Dear B2B CEO,

I hate to be the one to tell you this, but your opinion doesn’t matter anymore—at least not to the media. Members of the media are not looking for content based on your opinion, no matter how well thought out your opinion or advice might be. Instead, editors and producers want research-based content. Hard facts. Numbers. Graphs. In fact, they love research-based content. They can’t get enough of it!

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CEOs Who Know This Definition of PR Win

What is public relations?

What is public relations?

As CEO, your view of public relations impacts your entire company, including your company’s bottom line. If your definition of public relations is off base, you might be hindering relationships with the very customers with which you want to connect.

Let’s take a look at a few definitions of PR that could lead your company astray, and then we will take a look at an alternative view of public relations. Continue reading

Atlanta-Based Public Relations Firm, SowGrow PR, Earns Gold MarCom Award

SowGrow PR wins Gold MarCom Award.

MarCom Awards

SowGrow Public Relations, LLC, an Atlanta-based public relations firm that helps undiscovered business-to-business (B2B) companies enter and reside in the national media spotlight, earned a gold award in the 2014 MarCom Awards competition. SowGrow PR earned a gold MarCom Award for a report that SowGrow PR created for client AskForensics. The report, titled “Annual SalesForensics Report 2014” provides research-based insight into why companies won or lost sales in 2013. SowGrow PR developed both the content and graphics for the white paper, including an infographic that showcases the findings of the report. Continue reading

Memory Techniques to Make Your Company’s Message Stick

Memory Improvement for B2B Marketing

Memory Improvement for B2B Marketing

A main point of marketing is to get people to remember a key message. After all, people can’t act on what they don’t remember, but that it is not always easy to get people to remember your message when they are bombarded by thousands of messages a day.

I recently attended a seminar on memory improvement by Joe Turner of Turner Magic. As I listened to the presentation, I couldn’t help but think how the techniques that can be used to improve memory are also useful for helping companies make their key message more memorable. Below are a few ideas of how you can apply principles from memory improvement techniques to make your company’s message more memorable. Continue reading

SowGrow PR Named Finalist in 2014 PR Daily Media Relations Awards

SowGrow PR named finalist in 2014 PR Daily Media Relations Awards.

SowGrow PR named finalist in 2014 PR Daily Media Relations Awards.

PR Daily has announced finalists for the 2014 PR Daily Media Relations Awards, and SowGrow PR is honored to be named a finalist! Winners will be announced in December.

SowGrow PR is up for an award in the category of “Best Trade Media Relations” for a B2B project completed for GSC Packaging, an Atlanta-based packaging manufacturer. With the help of SowGrow PR, GSC and its new packaging facility was featured in more than 30 articles in the industry’s major national trade media outlets in a 12-month time period.

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How to Write Even If You Are Not a Good Writer

Helping B2B CEOS Become Good Writers

Helping B2B CEOS Become Good Writers

“Having knowledge but lacking the power to express it clearly is no better than never having any ideas at all.” – Pericles

Let’s face it, not all B2B CEOs are expert writers. In fact, you may not even like writing, and that is okay. But, as the leader of your company (and a leader in your industry), you still need to be able to communicate and share your ideas effectively.

So it is okay, good even, to admit that you may need a little help in the area of writing because it means you are one step closer to being able to share your ideas with your employees, clients, prospects, and even the media.

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Learn What It Takes to Land B2B Media Coverage (Interview on Midtown Business RadioX)

Midtown Business RadioX host C.W. Hall recently interviewed Stephanie Richards, founder of Atlanta-based SowGrow Public Relations and Mike Remy, VP of Enterprise Solutions of Dimensional Solutions Managed IT Services. Listen to the full interview here.

Midtown Business RadioX (Atlanta)

Stephanie Richards of SowGrow Public Relations and Mike Remy of Dimensional Solutions Managed IT Services

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Does Your B2B Company Pass the Key Message Test?

What's Your Key Message?

What’s Your Key Message?

Dear B2B CEO,

I have a challenge for you. Take out a blank piece of paper and a pen. Are you ready? Now write your company’s key message. I’ll wait.

Got it written down? Now that you have written your company’s key message, pull up your company’s website. Does the key message that you wrote match your company’s website? Look at your company’s other marketing materials, such as business cards, giveaways, blog posts, videos, etc. Do they all communicate an underlying central idea? If not, your company likely doesn’t have a strong central message that is consistent across all communication channels. Without a single key message, it is difficult to create a solid brand image among your target markets.

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Do Your B2B Customers Really Know What You Do For Them?

B2B Customers May Not Noticed When You Go Above and Beyond

B2B Customers May Not Noticed When You Go Above and Beyond

Do your B2B customers know what you do for them? Sure, they may know that they are getting the service they expect and pay for, but do they know about the instances when they receive something unexpected? Do they know when your company goes above and beyond what is required? If you are not telling them, they likely don’t know.

An unnoticed deed is the same as a deed that doesn’t exist in the mind of your customer.

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