Don’t just tell your B2B story, give customers their own story!
How many times have you been told by a marketer that you must “tell your company’s story”? One of the recent trends in marketing is for companies to “tell their story.” While there is nothing wrong with telling your company’s story, it may not be enough to truly connect with your customers, especially in the B2B world where purchases are largely transactional and unemotional. A more powerful strategy is to give customers their own story.
What B2B Executives Can Learn About PR From Superman
Superheroes can do more than fight crime—they can also teach us about public relations. Superheroes have a loyal, oftentimes cult following. If you want to have a similar loyal following for your business, consider developing your own B2B PR superpowers. Below are five tips we can learn from our caped friends.
Captain America is not just a superhero; he is a symbol. He stands for freedom and patriotism. His message is clearly displayed in his name and in his red, white, and blue attire. Does your company have a cause? You might not be fighting for freedom, but your company has to stand for something in order to succeed. Maybe your cause is to save companies money on their technology. Your cause might be to help companies reduce turnover. Whatever your company’s cause is, display it boldly and don’t waver.
PR lessons we can learn from Captain America:
- Stand for a cause.
- Clearly communicate what cause you support.
- Do not waver from your cause.