Midtown Business RadioX host C.W. Hall recently interviewed Stephanie Richards, founder of Atlanta-based SowGrow Public Relations and Mike Remy, VP of Enterprise Solutions of Dimensional Solutions Managed IT Services. Listen to the full interview here.
Dear B2B CEO,
I have a challenge for you. Take out a blank piece of paper and a pen. Are you ready? Now write your company’s key message. I’ll wait.
Got it written down? Now that you have written your company’s key message, pull up your company’s website. Does the key message that you wrote match your company’s website? Look at your company’s other marketing materials, such as business cards, giveaways, blog posts, videos, etc. Do they all communicate an underlying central idea? If not, your company likely doesn’t have a strong central message that is consistent across all communication channels. Without a single key message, it is difficult to create a solid brand image among your target markets.