Who should your company partner with?
How good is your company at building partnerships with other organizations? If your company tends to fly solo, you may find your organization left out of the media spotlight. Media outlets are often hesitant to cover one-source stories, but they are looking for trend stories and industry stories that include multiple sources. One way to attract the attention of the media is to partner with other organizations to tell a bigger story.
Below are six types of organizations you can partner with to encourage national media coverage of your B2B company. Continue reading
Dear B2B CEO: Your Opinion Doesn’t Matter Anymore
Dear B2B CEO,
I hate to be the one to tell you this, but your opinion doesn’t matter anymore—at least not to the media. Members of the media are not looking for content based on your opinion, no matter how well thought out your opinion or advice might be. Instead, editors and producers want research-based content. Hard facts. Numbers. Graphs. In fact, they love research-based content. They can’t get enough of it!
What is public relations?
As CEO, your view of public relations impacts your entire company, including your company’s bottom line. If your definition of public relations is off base, you might be hindering relationships with the very customers with which you want to connect.
Let’s take a look at a few definitions of PR that could lead your company astray, and then we will take a look at an alternative view of public relations. Continue reading
SowGrow Public Relations, LLC, an Atlanta-based public relations firm that helps undiscovered business-to-business (B2B) companies enter and reside in the national media spotlight, earned a gold award in the 2014 MarCom Awards competition. SowGrow PR earned a gold MarCom Award for a report that SowGrow PR created for client AskForensics. The report, titled “Annual SalesForensics Report 2014” provides research-based insight into why companies won or lost sales in 2013. SowGrow PR developed both the content and graphics for the white paper, including an infographic that showcases the findings of the report. Continue reading
Memory Improvement for B2B Marketing
A main point of marketing is to get people to remember a key message. After all, people can’t act on what they don’t remember, but that it is not always easy to get people to remember your message when they are bombarded by thousands of messages a day.
I recently attended a seminar on memory improvement by Joe Turner of Turner Magic. As I listened to the presentation, I couldn’t help but think how the techniques that can be used to improve memory are also useful for helping companies make their key message more memorable. Below are a few ideas of how you can apply principles from memory improvement techniques to make your company’s message more memorable. Continue reading
SowGrow PR named finalist in 2014 PR Daily Media Relations Awards.
PR Daily has announced finalists for the 2014 PR Daily Media Relations Awards, and SowGrow PR is honored to be named a finalist! Winners will be announced in December.
SowGrow PR is up for an award in the category of “Best Trade Media Relations” for a B2B project completed for GSC Packaging, an Atlanta-based packaging manufacturer. With the help of SowGrow PR, GSC and its new packaging facility was featured in more than 30 articles in the industry’s major national trade media outlets in a 12-month time period.
Helping B2B CEOS Become Good Writers
“Having knowledge but lacking the power to express it clearly is no better than never having any ideas at all.” – Pericles
Let’s face it, not all B2B CEOs are expert writers. In fact, you may not even like writing, and that is okay. But, as the leader of your company (and a leader in your industry), you still need to be able to communicate and share your ideas effectively.
So it is okay, good even, to admit that you may need a little help in the area of writing because it means you are one step closer to being able to share your ideas with your employees, clients, prospects, and even the media.
B2B Customers May Not Noticed When You Go Above and Beyond
Do your B2B customers know what you do for them? Sure, they may know that they are getting the service they expect and pay for, but do they know about the instances when they receive something unexpected? Do they know when your company goes above and beyond what is required? If you are not telling them, they likely don’t know.
An unnoticed deed is the same as a deed that doesn’t exist in the mind of your customer.
During the monthly marketing roundtable that I host in Atlanta, a discussion arose on the topic of managing a company’s online reputation. One group member gave an example of a company that has more than 200 negative reviews on a single review website. The question was posed, “How can marketing and PR help a company recover from so many bad online reviews?” The short answer is—it can’t.